NEW YORK, N.Y. — December 15, 2008 — Abelson Group, Inc., a premier marketing and communications firm dedicated to promoting innovation and growth in the technology and telecommunications sectors, today announced that Morristown, N.J.-based DataMotion, Inc., a leading provider of data governance services, has chosen the firm as its public relations and industry analyst relations agency of record.

DataMotion selected Abelson Group as a strategic partner to complement its marketing initiatives, based on the agency’s industry relevant expertise in vertical and enterprise media and industry analyst relations. Annual billings were not disclosed. Abelson Group Director Ilona A. Mohacsi will manage the relationship.

DataMotion enhances business communications by enabling companies to govern the exchange of sensitive information. The company’s solutions are deployed globally by healthcare, financial, legal, insurance, and government organizations globally. Formerly known as CertifiedMail, Inc., the company officially changed its name to DataMotion on October 15, 2008 as part of a worldwide re-branding initiative, and in conjunction with the launch of its new Intelligent Information Transport (IIT) platform. IIT enables companies, from the smallest business to the largest enterprise, to communicate and work seamlessly and quickly with whomever they choose, regardless of processes, systems, or data formats. The IIT platform is offered on-site or as an on-demand service in the cloud, helping make all business communications more streamlined, more secure and more successful.

Under the terms of the agreement, DataMotion has retained Abelson Group to create and orchestrate wide-ranging corporate and solutions-focused communications initiatives throughout North America that enhance the company’s brand awareness, market positioning, and overall visibility and reputation. Additionally, the agency will also handle all corporate and product message platform creation, media and industry analyst relations outreach, press release development, executive thought-leadership efforts, and tradeshow and industry conference support.

“DataMotion chose Abelson Group as its agency of record because of its strong media and industry analyst relations expertise,” said Patti Dock, executive vice president and chief marketing officer of DataMotion, Inc. “From small and medium enterprises (SMEs) to large corporations, across verticals ranging from green tech to governance, and in key business segments such as software as a service (SaaS) and cloud computing, Abelson Group has already played a critical role in helping DataMotion deliver its key messages, benefits, and value proposition to important stakeholders, and establishing the company as a pioneering force in the world of data governance solutions.”

“In today’s business environment, organizations require a messaging platform on which they can transport and exchange confidential, business-critical or personally identifiable information both within the organization and with external partners,” said Jennifer Abelson, founder and chief executive officer of Abelson Group, Inc. “By providing an exceptionally cost-effective and simple to use in-the-cloud service, DataMotion is extremely well positioned to help enterprises of all sizes improve productivity and recognize immediate business value from their existing messaging infrastructure through its IIT platform.”

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About Abelson Group, Inc.
Abelson Group, Inc. is a premier marketing and communications firm dedicated to promoting innovation and growth in the technology and telecommunications sectors. The company provides insight, innovation, and impact to organizations that want to build mindshare, increase stakeholder value, and establish market leadership. Leveraging extensive relationships and deep industry expertise, Abelson Group delivers the bottom-line results businesses care about most. For more information, please visit www.abelsongroup.com, or e-mail.